- Good design is innovative: innovative design always develops in tandem with innovative technology, and can never be an end in itself.
- Good design makes a product useful: emphasize the usefulness of a product whilst disregarding anything that could possibly detract from it.
- Good design is aesthetic: only well-executed objects can be beautiful.
- Good design makes a product understandable: the product's structure should talk and be self-explanatory.
- Good design is unobtrusive: design should be both neutral and restrained, to leave room for the user’s self-expression.
- Good design is honest: do not attempt to manipulate the viewer with promises that cannot be kept.
- Good design is long-lasting: avoid being fashionable, as a result the design will not be antiquated.
- Good design is thorough, down to the last detail: care and accuracy show respect towards the consumer.
- Good design is environmentally friendly: conserves resources and minimize physical and visual pollution throughout the lifecycle of the product.
- Good design is as little design as possible: concentrate on the essential aspects.
Don Norman: 3 ways good design makes you happy:
- Good design should instill happiness. Positive thinking creates focus. When one is happier they are more susceptible to thinking outside the box.
- The 3 Ways
- Visceral - Emotional association through colors, sounds, etc. You can choose different typefaces to evoke certain moods.
- Behavioral - Playing on the subconscious, the automatic. Good behavioral design makes the user feel in control. Design to signal certain actions or feelings.
- Reflective - Looking over actions, focusing on the superego. Appealing to ideal images.
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