Thursday, September 30, 2010

Tuesday, September 28, 2010

typography one : project two, i

Goudy
- Serif
- Frederic Goudy
- 1915
- Old Style
- Family:
  • Old Style
  • Cursive
  • Bold
  • Old Style Italic
  • Title
  • Bold Italic
  • Catalog
  • Handtooled + Italic
  • Heavy Face Open
  • Heavy Face Condensed
  • Extra Bold + Italic
  • Old Style Infant


Font Classifications:

Old Style:
– based on handwriting
– contrast between thick and thin strokes is more pronounced
– slight diagonal stress
– shorter x-height
– scooped serifs, sturdy without being heavy

Bembo, Caslon, Garamond, Jenson, Palatino


Transitional:
– contrast between thick and thin strokes is more pronounced
– very slight diagonal stress
– bracketed serifs
– tall x-height

Baskerville, Caslon, Perpetua, Modern Times, Antiqua


Modern:
– extreme contrast between thick and thin strokes
– flat unbracketed serifs
– hairline serifs
– no horizontal stress
– mathematical construction /measurements
– no influence by handwriting

Bodoni, Bauer Bodoni, Walbaum, Portobello, Didot


Slab Serif:
– mono weight
– square ended serifs
– no stress
– bold machine like (industrial age/industrial revolution)
– uniform serifs
– bold display font (used at large sizes)
– rectangular
- geometric impact

Serifa, Rockwell, Memphis Clarendon, New Century Schoolbook, Egyptienne


Sans Serif:
- Geometric
- circular or geometric letters
- little variation in stroke thickness
- modern look and feel
Futura, ITC Avant Garde, Century Gothic, Gotham, Spartan
- Humanist
- oval shapes and variations in stroke thickness
- human appearance
- most calligraphic of the sans serifs
Calibri, Johnston, Lucida Grande, Segoe UI, Gill Sans
- Grotesque
- uniform
- upright character
- early san-serif
Grotesque, Akzidenz Grotesk, Franklin Gothic, Univers, Helvetica


Script:
- varied stroke based handwriting.
- based on 17th and 18th Century writing styles
- fluid and formal

Brush Script, Kaufmann, Mistral, Marigold STD, Monoline Script


Blackletter:

- use letterspacing for emphasis
- tall, narrow letters
- letters formed by sharp, straight, angular lines

Sütterlin, Fraktur, Textur, Rotunda, Cursiva



Grunge:
- dirty, irregular
- crooked
- influenced by punk, rock, heavy metal

Turbo Ripped, Dirty Ames, Sidewalk, Neoprint M319, Trashed


Monospaced:
- glyphs are the same width
- first used for typewriters
- often used to make ASCII art

Courier, Andale Mono, Vera Sans Mono, Lucinda Console, Prestige


Undeclared:
- mix of classifications
- unable to distinguish
- examples include flared serifs on sans serif structures

Optima, Fixedsys, Copperplate Gothic, Gotham, Cooper Black

Monday, September 6, 2010

typography one : project one, iii

adrian frutiger - a prominent swiss typeface designer of the twentieth century whose career and typeface development spans the hot metal, phototypesetting, and digital typesetting eras. he is best known for creating the typeface, Univers. as a child he experimented with scripts and stylized handwriting, in a reaction against the then required cursive writing in swiss schools. at sixteen he apprenticed printer otto schaerffli for four years before moving on to study under walter käch and alfred willimann in the kunstgewerbeschule (school of applied arts) in zürich, where he focused on calligraphic experimentation. after developing many typefaces for charles peignot of deberny & peignot, a french type foundry, frutiger released Univers in 1957 and received much acclaim. from the 1970s to 1990s, frutiger spent most of his career creating variations and adaptations of fonts like Univers or his self-titled Frutiger for numerous clients that include the charles de gaulle airport and the paris metro. most recently, the swiss watchmaking company named ventura commissioned frutiger to design a watch face for a series of limited edition wristwatches. in 2009 he was inducted into the European Design Hall of Fame. some notable typefaces of frutiger include: Egyptienne, Univers, Apollo, Serifa, OCR-B, Frutiger, Avenir, Herculanum, and Linotype Didot.

Univers is notable for having 44 faces, with 16 uniquely numbered weight, width, position combinations. 20 fonts have oblique positions. 8 fonts support Central European character set. 8 support Cyrillic character set. The Univers grid is classification system to eliminate naming and specifying confusion. The number used in a font is a concatenation of two numbers. The first set defines weight, while the second defines width and position. In the Linotype Univers font family, a 3-number system is used. First letter describes font weight, second letter describes font width, third letter describes position