typography one : project two, i

Goudy

- Serif

- Frederic Goudy

- 1915

- Old Style

- Family:

• Old Style
• Cursive
• Bold
• Old Style Italic
• Title
• Bold Italic
• Catalog
• Handtooled + Italic
• Heavy Face Open
• Heavy Face Condensed
• Extra Bold + Italic
• Old Style Infant

Font Classifications:

Old Style:

– based on handwriting

– contrast between thick and thin strokes is more pronounced

– slight diagonal stress

– shorter x-height

– scooped serifs, sturdy without being heavy

Bembo, Caslon, Garamond, Jenson, Palatino

Transitional:

– contrast between thick and thin strokes is more pronounced

– very slight diagonal stress
– bracketed serifs
– tall x-height

Baskerville, Caslon, Perpetua, Modern Times, Antiqua

Modern:

– extreme contrast between thick and thin strokes

– flat unbracketed serifs

– hairline serifs

– no horizontal stress

– mathematical construction /measurements

– no influence by handwriting

Bodoni, Bauer Bodoni, Walbaum, Portobello, Didot

Slab Serif:

– mono weight

– square ended serifs

– no stress

– bold machine like (industrial age/industrial revolution)

– uniform serifs

– bold display font (used at large sizes)

– rectangular

- geometric impact

Serifa, Rockwell, Memphis Clarendon, New Century Schoolbook, Egyptienne

Sans Serif:

- Geometric

- circular or geometric letters

- little variation in stroke thickness

- modern look and feel

Futura, ITC Avant Garde, Century Gothic, Gotham, Spartan

- Humanist

- oval shapes and variations in stroke thickness

- human appearance

- most calligraphic of the sans serifs

Calibri, Johnston, Lucida Grande, Segoe UI, Gill Sans

- Grotesque

- uniform

- upright character

- early san-serif

Grotesque, Akzidenz Grotesk, Franklin Gothic, Univers, Helvetica

Script:

- varied stroke based handwriting.

- based on 17th and 18th Century writing styles

- fluid and formal

Brush Script, Kaufmann, Mistral, Marigold STD, Monoline Script

Blackletter:

- use letterspacing for emphasis

- tall, narrow letters

- letters formed by sharp, straight, angular lines

Sütterlin, Fraktur, Textur, Rotunda, Cursiva

Grunge:

- dirty, irregular

- crooked

- influenced by punk, rock, heavy metal

Turbo Ripped, Dirty Ames, Sidewalk, Neoprint M319, Trashed

Monospaced:

- glyphs are the same width

- first used for typewriters

- often used to make ASCII art

Courier, Andale Mono, Vera Sans Mono, Lucinda Console, Prestige

Undeclared:

- mix of classifications

- unable to distinguish

- examples include flared serifs on sans serif structures

Optima, Fixedsys, Copperplate Gothic, Gotham, Cooper Black