Debbie Millman is the president of the design division at Sterling Brands, a leading brand consultancy based in New York. She is known for also being the host of Design Matters, a radio-show on DesignObserver.com. Design Matters is a radio-show that takes listeners into the world of prominent design professionals and discusses their processes and philosophies on designing.
I chose to listen to the interview with Ann Willoughby, the president and creative director of Willoughby Design Group, a brand, innovation and identity design firm she founded in 1978. Aside from the fact that Willoughby is based out of Kansas City, I found some other interesting things in the interview concerning her and design. Miller first started off with discussed an icon project concerning the nature of pain. She designed some icons for a chart for patients in a hospital to associate levels of pain with an icon. Miller then explained how pain has then become subjective because of the brain's ability to articulate pain through other visual means. When it came to Willoughby, what I thought was compelling was her perspective on design's current environment. Her opinion was that it is harder now to balance outside life with design now with more distractions of technology. Willoughby went on to discuss how today relationships of designers and clients has certainly changed from being in less touch personally with the concern with technological innovations increasing the rate of communication to beyond a capacity that would build relationships. She also brought up issues of time management and isolation, and how they can be more of a problem now with the technological distractions that she discussed earlier. I definitely connected with the interview in terms of relation with designer issues, and what Willoughby says to combat these things reassures me in a way that I hope to incorporate into my daily process.
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