- Verbal signs: When a woman says, "I don't care" to any proposition that you make, they actually do care.
- Visual signs: A crossed out cigarette is a universal indicator for prohibited smoking
Index - something used or serving to point out; a sign or token.
- Verbal index: Pronunciations of certain words can indicate a particular geographic location or group
- Visual index: A sneering facial expression shows feelings of disgust or disagreement
Symbol - something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign.
- Verbal symbol: Sarcasm, given a particular inflection of the voice, clues to an ironic context of the statement said.
- Visual Symbol: the symbol of Mars, denotes a male human being
What makes a successful bookjacket?
This is an unsuccessful jacket in my humble and honest opinion. While the image of the soccer ball with flags is an interesting concept that reflects the universal appeal of the sport, the size comparisons of each body of type makes the hierarchy weak and the overall design unappealing.
Minimalism at its finest. I find this to be a successful cover because it draws focus to the iconic single light in an interrogation scene. What is also quite nice is the use of typographic color. The title is white, and with its given proximity to the lightbulb can allude to the reaction of light, making the title an object in the scene. The authors name reflects the same theory, as it is further from the bulb and darker than the title. With this execution the design is clear, concise, unified and well executed.
Simplistic and successful type-based solutions tend to be few and far between. This cover is successful to me because of the cleverness of the upside-down orientation of the title. It plays on topic by manipulating the physics of readability. Not only that, the sizing of the type makes the hierarchy clear and sound.
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